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Wise Incite Digital Marketing

How to Avoid Having an Ugly Website

How to Avoid Having an Ugly Website

By Rich Pulsifer September 10, 2020 |

Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So,...

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What is Online Reputation Management?

What is Online Reputation Management?

By Rich Pulsifer September 10, 2020 |

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically,...

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What is SEO and Why Does It Matter?

What is SEO and Why Does It Matter?

By Rich Pulsifer September 10, 2020 |

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the...

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Top 10 Review Websites to Get More Customer Reviews On

Top 10 Review Websites to Get More Customer Reviews On

By Rich Pulsifer September 10, 2020 |

In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa. Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less...

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Review Management Best Practices

Review Management Best Practices

By Rich Pulsifer September 10, 2020 |

Why your business needs to stop removing reviews 1) People can tell your business is filtering the reviews. 68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too good to be true....

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Business Website Essentials

Business Website Essentials

By Rich Pulsifer September 09, 2020 |

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment...

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